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Gail Rudowicz Schroll

December 2nd, 2016 by Joelle Asmondy

no-imageGail Rudowicz Schroll, MPS, Meritus, is the Educational Director and Head Instructor of the world renowned Pet Paws & The Ohio Academy of Pet Styling. Three time GroomTeam USA Member, she is also recognized as the only Pet Stylist to achieve the titles of both International Dog Groomer of the Year (twice) and International Creative Dog Groomer. Gail was also awarded the title U.S. Dog Grooming Champion, and was a two-time National Winner, as well as multiple Best Dog in Show, Best All-Around Dog Groomer, and Best Scissored Dog in Show awards. She was awarded the prestigious Cardinal Crystal Achievement Award for American Dog Groomer of the Year.

Her expertise as a breeder, handler, and trainer includes all breeds, specializing in and finishing many champion Collies and Poodles (all three varieties), as well as Shih Tzus, Keeshonden, Brussels Griffons, Shetland Sheepdogs, and Pomeranians.

Gail has been involved in the Dog Grooming Industry for 28 years, with extensive experience as a salon owner/operator. She is a featured author and speaker throughout the United States, Canada, Japan, England, Germany and New Zealand.

Remembering – Lynne Carver

December 2nd, 2016 by Joelle Asmondy

lynne-carver200x200Lynne qualified for Groom Team USA in 1988 – 91. She was awarded the prestigious Cardinal Crystal Achievement Award for American Groomer of the Year in 1990 and 1991.

She was a multiple Best in Show and multiple Best All Around Groomer in her 20+ years in both national and international competition. Lynne was awarded Best in Show at both the 1992, France Groom Masters, and 1992 ItalGroom grooming competitions.

In 1992, Lynne retired from active competition after having won over 300 awards in over 20 years of national and international competition.

She currently serves on the board of directors of GroomTeam USA and was GroomTeam Coordinator for the 1999 trip to Euro-Groom in London, England where GroomTeam USA was awarded a Silver medal in international team competition.

Lynne was the Owner/Director of the Shear Elegance Academy of Pet Styling in Orem, Utah and a Professional Sales Consultant for Bio-Groom Pet Care Products.

She was also a speaker, workshop teacher, and judge. She has written article which  have appeared nationally and internationally in the several prominent grooming magazines.

Remembering – Sally Liddick

October 4th, 2016 by Joelle Asmondy

liddick-legendSally Liddick was between jobs as a medical secretary when she agreed to help with her mother’s home-based dog grooming business. It was supposed to be temporary.

Instead, it unleashed creative and entrepreneurial talents that resulted in a substantial business and made Liddick a national figure in the pet grooming industry.

The company she founded, Barkleigh Productions in Silver Spring Twp., distributes products, publishes magazines and produces seminars and shows across the United States.

Liddick died January 29, 2012 at the age of 65 of kidney failure.

“Sally was an icon within the grooming industry. She did so much to support groomers from coast to coast,” said Jeffrey Reynolds, executive director of the National Dog Groomers Association of America.

A California woman said in an online tribute: “Her grooming shows educated thousands of women in how to earn a living wage from businesses that had been treated as hobbies … To say she was instrumental in changing the pet care industry is an understatement.”

Liddick graduated from Camp Hill High School in 1964 and attended Harrisburg Area Community College. She dabbled at ventures such as making wedding dresses and studied cartooning before settling into grooming in the late 1970s.

A brilliant idea struck early: Her customers tended to ask similar questions about their pets, so Liddick decided to produce newsletters she called “GroomOGrams.” She then decided to offer them to groomers around the country, hoping they might buy them to use as a marketing tool.

She bought a mailing list of groomers and scraped together $700 to print 2,000 GroomOGrams. The positive response prompted her to reach out to all U.S. groomers.

Eventually, she was distributing 225,000 newsletters, which covered topics such as “fall needs of pets” and included cartoons drawn by Liddick.

The operation swallowed up her living room, garage and basement before she moved into commercial space.

She soon took on Gwen Shelly, a friend since first grade who had been driving a school bus. The pair built an enterprise that has 20 full- or part-time employees and $2.5 million in annual revenues.

“She was a very good promoter,” Shelly said. “She was an idea person. She just came up with ideas and went forward with them. She never shied away from a challenge.”

Tom Liddick, her husband of 45 years, said: “She wasn’t afraid to try anything.”

Shelly said Liddick’s great contribution to the industry was adding a training and education component to industry shows that previously centered on grooming competitions.

Barkleigh’s flagship publication is “Groomer to Groomer” magazine.

The company produces an annual slate of shows and seminars around the country.

Its annual show at Hershey Lodge and Convention Center is the industry’s largest, drawing upwards of 150 vendors and 4,000 visitors. They host a similarly large event on the West Coast.

Liddick, whose writing skills were central to her success, wrote an autobiography, “Taking a Different Path,” which tells the story of the business.

She inspired groomers and people such as pet photographers around the country, meeting and advising them at shows and seminars, and urging them to follow their entrepreneurial dreams.

She encouraged groomers to invest in the tools needed for high-quality work. If a small grooming shop operator was having trouble with a landlord, Liddick might suggest establishing a mobile operation and explain how, according to Shelly.

Groomers’ spouses, upon visiting a Barkleigh event, sometimes admitted a newfound respect for the work, Shelly said.

Liddick had overcome her own set of obstacles.

When she started out, she encountered a lack of respect toward women in business.

She also was heavy and confided to Shelly she could tell much about the characters of people she met professionally based on whether they treated her differently in person than they had on the phone.

Shelly also was propelled by Liddick’s ambition and determination to plunge forward. “I found out I had abilities I never would have known I had,” she said.

While the business was financially successful, Liddick was driven by the thrill of creativity and tackling new projects.

She was more focused on ideas and bettering past accomplishments, then on worrying about the bottom line, Shelly said.

“With Sally, it was the love of it, it wasn’t the money. We made a nice living with it, but we never became extremely wealthy,” she said. “We had a great life with it. I think we traveled to every state. And overseas.”

Wenner, D. (2012, February 25). Remembering: Sally Liddick founded pet-grooming company that works nationwide | Retrieved October 5, 2016, from


Remembering – Jerry Schinberg

October 3rd, 2016 by Joelle Asmondy

Dogfather Jerry Schinberg unleashed new era for grooming pros – Maureen O’Donnell

jerry-lFor many pet groomers across the nation and around the globe, Jerry Schinberg was  the “Dogfather.”

Back in 1973, when dog groomers were largely viewed as beauty school drop-outs, he started one of the first conventions for the trade, according to the book, “How to Start a Home-Based Pet Grooming Business.”


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Remembering – Liz Paul

July 12th, 2016 by Ima Admin

LizThe Loss of a Legend by Teri Di Marino

Each segment of life has its legends. Music has Beethoven, Bach and Mozart. The art world has Rembrandt, Van Goth and Picasso and the pet styling industry was blessed with Liz Paul.

Born into a show dog family in Bournemouth, England, Elizabeth Susan Wright was destine to become the single most decorated pet stylist in the history of the industry. Her entry to the United States, with her family in 1974, brought her into the American dog show scene, where she continued showing Poodles. In her first grooming contest, in the late 1970’s, Liz garnered a Best Groomed Dog in Show award and, what was to be a lifelong passion began.

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